![]() These days, the term “happy hour” can be applied to any number of specials offered for short periods of time–not just food and drink. To say the concept took off would be an understatement. ![]() It used to be that pre-dinner times were very slow in restaurants happy hour was originally a method of bringing more customers in during these traditionally low profit times. Why does happy hour exist? If you go into a bar or restaurant during happy hour, it’s often bustling. In spite of the name, happy hour often lasts more than a single hour typical happy hour ranges might be between 3-5 pm or 5-7pm, although the exact times can differ. The term “happy hour” is a marketing term, referring to a finite time period during which items (most frequently alcoholic beverages and food items) are offered at a discount. ![]() What is happy hour? Just in case you’ve been living under a rock for the majority of your life, let’s clarify what “happy hour” means, exactly. While the concept of happy hour evolved in such a way that there is not a single person to be thanked, the tradition does have a fascinating history and evolution that you’ll love learning about (and telling your friends about at your next happy hour). If you’ve ever found yourself thinking that you’d love to go back in time and shake the hand of the person who thought up this brilliant concept, you’re A) not alone, and B) in the right place. Is there a more joyful phrase in the whole wide world? Used to describe that golden hour (or hours) of cocktails and small bites which typically takes place between the end of work and the start of dinner, happy hour is often the best part of the day. ![]() (Source: Hearthstone Kitchen and Cellar Facebook Page ) ![]()
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